Plenty of Fish Self Serve? Introducing POF Ad Manager
POF is rolling out a new self-serve ad system supposedly in the next week or two.
It is still in beta and you can sign up here:
Plenty of Fish Ads
I took some screen shots and will go through it. Basically you register, log in, and end up here:
Pretty simple and straight forward. You can see any recent activity, look at campaigns, and check if anything was updated company wide. POF made it so one company can have multiple employees who can log in, I like that.
Click on Manage Funding and you will end up on this screen:
This page does not work yet, but it looks pretty simple. You have to pre-pay, and Canadian residents will pay 5% tax. You can set it to auto fund.
The Create a Campaign page looks like this:
Pretty standard, choose your bids, running dates, frequency caps, daily spend. A lot of people have told them to add day-parting. hopefully they will.
The targeting is what makes Plenty of Fish stand out from some self-serve advertisers. Notice all of the options:
You can really pin point down to a demographic.
One thing that may be lacking is the Reporting. As you can see below it looks like it will only show a date range of impressions and clicks. The system isn’t live so I don’t know for sure, but hopefully there will be some more options.
Overall it seems nice. It will most likely be saturated to shit, but the strong survive. Check out Plenty of Fish and try out the Ad Manager for yourself.
Read the full post and talk about it on Wickedfire
Car, income, smoking habits, body type…
…this is a fucking goldmine. Off to play with it, just want to see whether the traffic volumes are enough to offset the time investment.
Have you ran there previously or is this new traffic to you?
Have ran previously.
ffffuuuuu I wonder how crowded this is gonna get. Markus is the shit though.