A lot of people ask questions about Facebook advertising (and by questions I mean complain). Justin Dupre has some very good posts on the subject. A lot is changing in the Facebook advertising world. My words of advice:
- Bid low at first, you may get less impressions but if you have good CTR it will help. Lowering your bid fails hardcore
- Target! Pick a good demographic and get right into it. If you want to run dating, go right down to states and personalize it
- Don’t run rebills on good accounts (ie high credit limit) apparently they can tell (my main account is shit now)
- Try something new, I’m getting bored of seeing dating ads.
But really, read these questions answered by Justin it will help if you’re new.
I’m not having much success with the bid low and increasing bids. What’s your process? Bump it by a couple cents every half hour until impressions roll in?
Lowering bids isn’t working too well either. After pausing and lowering sometimes they’ll recover after like a day but usually they just die completely and get no impressions. Even with a .25+ CTR. Bah!